By Bill Zuckerman Anna Netrebko is such a good janitor. In fact, if she weren’t such a stellar janitor, she would probably not be the world-class opera star
By Mark Stoddard, author of Marketing Singers. What’s in a Headline? As I read magazines and newspapers I’m surprised at the number of weak headlines from advertisers. Most
By Mark Stoddard FREE — good for selling things, bad for paying your bills. When I advise singers, I stress that they should never again sing for free.
By Mark Stoddard The difference between a singer and a performer is… a career. With all the lessons a singer must go through to prepare and perfect the
Ready to negotiate your next contract, gig, or engagement? Mark Stoddard, author of Marketing Singers, shares insights on the art of negotiating that is applicable to every level of business.
Should you stay away from volunteer gigs just because they don’t pay? No, almost any performance opportunity is not just valuable experience, it can be economically valuable, too! Mark Stoddard,
In years when the economy is unfriendly to opera, tech skills can help you keep a roof over your head between gigs.
Whether sitting or standing, singing or silent, your body is always in some sort of posture—good or bad. Your body is your instrument. Learn how to put it in a healthy posture that will best serve that instrument.
Read about a new and revolutionary application process for a series of masterclasses mezzo-soprano Joyce DiDonato will present as part of her Carnegie Hall Perspectives residency in 2014-2015. Singers will have the unique opportunity to get feedback on all aspects of their application—bio, headshot, repertoire choices, and more—before they submit the application.
Audition season will soon be upon us, and the roller coaster ride of rejection can often leave you wondering why in the world you ever chose to sing in the first place. Reflecting on the vast and varied benefits of singing will help you keep a healthy perspective.
On the path to entrepreneurship, you’re going to experience some insecurities. Here’s how to fend them off.
I don’t remember precisely when I first fell in love with opera, but I remember significant, seed-planting moments. It started with my mother. She had degrees in vocal performance and
