Francis Marion University

THE MUSIC INDUSTRY PROGRAM provides training for students seeking an alternative to traditional performance and/or education paths in music. After taking foundation courses in applied music (vocal or instrumental), music theory, history, business and technology, students tailor their courses for their goals by concentrating in one of three specialty areas:

1] Performance track

2] Business track (marketing, promotion, venue management, etc.)

3] Technology track (recording, production, sound reinforcement, etc.)

PROGRAM GOALS are to prepare students for career opportunities within the music business arena. Career opportunities within the music business arena might include: music publicity, marketing, and artist management; music publishing, merchandising, and physical or online retail/distribution; recording and media development; entertainment law; venue management. The program also allows the student to expanding their personal tools to succeed in a career as a performer, composer, and/or educator.