By Mark Stoddard The following is an excerpt from Mark’s best-selling book Marketing Singers, a business and marketing guidebook written specifically for singers. It is available online at www.classicalsinger.com/store.”
By Michelle Latour What made you decide to pursue singing? Many singers are inspired by someone they admire or who encourages them: a choir director, a voice teacher, or
By Mark Stoddard How many words should your flyer or advertisement contain inviting people to your concert or performance… assuming you want a full house? How many words should
By Angela Myles Beeching Seems like an odd question for musicians, “What business are you in?” Terry O’Reilly, in his excellent CBC radio show “Under the Influence” (from
By Carol Kirkpatrick, author of ARIA READY, The Business of Singing Hope your summer gave you both the time and energy to just be and rejuvenate, plus time for
By Mark Stoddard, author of Marketing Singers. What’s in a Headline? As I read magazines and newspapers I’m surprised at the number of weak headlines from advertisers. Most
By Mark Stoddard FREE — good for selling things, bad for paying your bills. When I advise singers, I stress that they should never again sing for free.
Ready to negotiate your next contract, gig, or engagement? Mark Stoddard, author of Marketing Singers, shares insights on the art of negotiating that is applicable to every level of business.
Should you stay away from volunteer gigs just because they don’t pay? No, almost any performance opportunity is not just valuable experience, it can be economically valuable, too! Mark Stoddard,
We get only a few precious minutes to make a good impression on those all-important folks who do the hiring, but those minutes can make all the difference. Here are
By Cindy Sadler. It’s no secret any more that singers must be both business and artistically minded. But figuring out the business part of your singing career can be
If you can’t go around it, over it, or through it, you had better negotiate with it. ~ Ashleigh Brilliant What is negotiation? It is the activity of getting
