Mark Stoddard

Mark Stoddard

Mark Stoddard is a business leader, professor, marketer and consultant who has been helping singers get jobs for more than 20 years. On the singing front he staged more than 100 professional shows aboard cruise ships that employed classical singers, pianists and strings. He’s also coached singers on how to sell their CDs and other products, use the social media and how to negotiate contracts. He’s been the CEO, President or Owner of the nation’s largest financial newsletter printing company, a residential and home study education company teaching finance and business, an international cruise and tour operation, and a non-profit fundraising organization. As an author he’s written 17 books on business and marketing (including one just for singers—Marketing Singers) as well as a full-length musical, several plays and a book of short stories and poems. His classes at the Classical Singer Convention are always rated with the highest ratings. Follow Mark online at You can buy Mark’s book Marketing Singers at

Your First Marketing Lesson

Good marketing understands what people want—understands their patterns and comfort zones—and then finds a cost-effective way to let them know you will take care of them now and in the

Negotiating Naturally and Powerfully!

It is tough for singers to even think about negotiating because most are kind and gentle souls and negotiating seems like the antithesis of an artful persona. So for my

How $750 per Night is Possible : Creating a Perpetual Job Machine

Performing a Concert in someone’s home can earn you $750 — sometimes half that, other times more. And, you can quickly create such venues so you perform 12 or more

Creating a Singer’s Press Release

You just finished a grand Memorial Day weekend at the CS Music Convention and Vocal Competition. (I’ll use this as an example but everything fits for anything else you do

Spotlighting a Great Mentor and Her Program

It’s amazing how many great people have dedicated themselves to advancing the skills and opportunities of singers. When I interview these great people, my mind is blown by their intelligence

Selling Out Your Home Concert: Part 1

Anyone can hold a concert. Just like anyone can make any number of products you see or buy in the market place. Making products isn’t the problem. Finding buyers is.

Bringing Opera “To the People”

While Alex Stoddard of CS Music was in New York City he perchanced upon a unique performing group – Pop-Up Opera at Anita’s Way. CS Music is always looking to

CS Music Singer Spotlight – Carmela Altamura; 50 Years of Service

Competitions are the great springboard for singers that can launch a career or simply give great feedback and a chance to earn some cash prizes or scholarships. So, when the

Opera Viva! : A Decade of Italian Opera Education Experience

Discover the many offerings of a summer program held in the center of medieval Verona.

Influencers of Singing: Interview with Darin Adams

Mark Stoddard: Well, good day. It’s now time for our podcast of the Influencers of Professional Music and Theater. I’m Mark Stoddard, marketing and media consultant to CS Music and

Influencers of Singing: Interview with David Evans

Mark Stoddard: Welcome to our fourth podcast of influencers of music in the CS Music world. Our guest today is David Evans. I’m going to let him tell us a

10 Music Resume Rules

You need to have a resume. Better yet, you need to have an easy to read, compelling resume. Here are 10 Resume Rules to help you put your best foot