Mark Stoddard

Mark Stoddard

Mark Stoddard is a business leader, professor, marketer and consultant who has been helping singers get jobs for more than 20 years. On the singing front he staged more than 100 professional shows aboard cruise ships that employed classical singers, pianists and strings. He’s also coached singers on how to sell their CDs and other products, use the social media and how to negotiate contracts. He’s been the CEO, President or Owner of the nation’s largest financial newsletter printing company, a residential and home study education company teaching finance and business, an international cruise and tour operation, and a non-profit fundraising organization. As an author he’s written 17 books on business and marketing (including one just for singers—Marketing Singers) as well as a full-length musical, several plays and a book of short stories and poems. His classes at the Classical Singer Convention are always rated with the highest ratings. Follow Mark online at You can buy Mark’s book Marketing Singers at

Opera Viva! : A Decade of Italian Opera Education Experience

Discover the many offerings of a summer program held in the center of medieval Verona.

Influencers of Singing: Interview with Darin Adams

Mark Stoddard: Well, good day. It’s now time for our podcast of the Influencers of Professional Music and Theater. I’m Mark Stoddard, marketing and media consultant to CS Music and

Influencers of Singing: Interview with David Evans

Mark Stoddard: Welcome to our fourth podcast of influencers of music in the CS Music world. Our guest today is David Evans. I’m going to let him tell us a

10 Music Resume Rules

You need to have a resume. Better yet, you need to have an easy to read, compelling resume. Here are 10 Resume Rules to help you put your best foot

Oh, the Feeling of Performing

The day a singer takes the stage with only partially quelled fears from the warmth in the eyes of the audience, then feels the music roll within to higher and

Passions, Dreams, and Ambitions-Making Sense out of Sensibilities

Passion this. Passion that. The Hollywood actor gathers the Oscar and declares one of the worst things that could be said to star-struck would-be performers. “Follow your Passion. Live your

Singing a New Song in China

Singers from all over China convened in Shanghai in March for the third annual Classical Singer International Vocal Competition. Read about their experiences here and watch for the winners in Chicago at this month’s CS Music Convention.

Singing in Shanghai – Day 3, The Finals

Ah, the last day. The Finals. It was a long day, but it was memorable and quite spectacular. Listening to high-caliber singers performing great music can’t be all that bad.

Singing in Shanghai – Day 2

Growing up on a farm isn’t the best path to the stage, at least at first glance. Especially on a small farm in the area around ChongChing, China. But then,

Singing in Shanghai – Day 1

“Because it makes my heart so strong, and I feel new life again.” Those were the words of Zhou Ke Han when I asked her why she sings classical music

Key Marketing Principles for Singers

Marketing is not magic. It’s motion. And it’s not voodoo or something singers or any other type of performers need to shy away from. Embrace it. Master it. It allows

The Greatest Music in the World

If no one sees you, you’ll never be heard. So how do you stand out or get attention from all the information clutter? What is your Unique Selling Proposition, your