By Carol Kirkpatrick, author of ARIA READY, The Business of Singing First let me say that failure can be an important part of the process of success. Why?? Because
By Mark Stoddard, author of Marketing Singers, a business and marketing guidebook written specifically for singers. As you go about your business of singing, and seek to understand from
By Carol Kirkpatrick, author of ARIA READY, The Business of Singing “When I was 5 years old, my mother always told me that happiness was the key to life. When
By British tenor, blogger, and author Christopher Gillett. Getting work abroad in the first place is pretty difficult unless you have an agent. That certainly always used to be
By Mark Stoddard The following is an excerpt from Mark’s best-selling book Marketing Singers, a business and marketing guidebook written specifically for singers. It is available online at www.classicalsinger.com/store.”
By Michelle Latour What made you decide to pursue singing? Many singers are inspired by someone they admire or who encourages them: a choir director, a voice teacher, or
By Mark Stoddard How many words should your flyer or advertisement contain inviting people to your concert or performance… assuming you want a full house? How many words should
By Angela Myles Beeching Seems like an odd question for musicians, “What business are you in?” Terry O’Reilly, in his excellent CBC radio show “Under the Influence” (from
By Carol Kirkpatrick, author of ARIA READY, The Business of Singing Hope your summer gave you both the time and energy to just be and rejuvenate, plus time for
By Mark Stoddard, author of Marketing Singers. What’s in a Headline? As I read magazines and newspapers I’m surprised at the number of weak headlines from advertisers. Most
By Mark Stoddard FREE — good for selling things, bad for paying your bills. When I advise singers, I stress that they should never again sing for free.
Ready to negotiate your next contract, gig, or engagement? Mark Stoddard, author of Marketing Singers, shares insights on the art of negotiating that is applicable to every level of business.
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